Residential Home Selling Services

4-corners-propertiesPlacing your home up for sale can be a truly daunting task – and the right real estate brokerage and agent can make all the difference. Vernon Hoffman, REALTOR® at 4 Corners Properties is ready to assist you today! Our Professional Home Selling System combines the latest online marketing strategies with traditional marketing methods to get your home sold at the highest price possible, and within a reasonable time frame.

Internet Marketing

It is a well-known fact that most home buyers conduct a significant amount of research on the internet before venturing out on their home search – and continue to do so in earnest while they’re working with a buyer’s agent. To ensure that your home is noticed by the widest pool of potential buyers and their agents, we use a myriad of online marketing techniques to blast your home across the most popular home search portals on the internet, and dozens of other websites as well. We also use social media channels to generate additional interest and awareness as appropriate.

Traditional Marketing

We strongly believe that professional photography, compelling printed materials and engaging online visual media are all required elements to properly market your home. Therefore, with each signed listing agreement, we invest in high-end photography, and professionally printed take-away brochures on heavy cardstock, in addition to tastefully designed, full-color flyers available for those who drive-by. Thus, whether a buyer finds your home “online” or “offline,” your home will stand-out among the competition! In many cases, your home may only have seconds to grab a potential buyer’s attention. A simply outstanding visual impression is critical!

In addition, we offer a free Professional Home Staging Report for all listing clients. Within this report are room-by-room staging suggestions with photos, general staging ideas and suggestions, yard and lawn staging suggestions and ideas (if applicable) and instructions on how to quickly prepare your staged home for showings.


We will prepare a detailed analysis of recent sales, current competition and other market nuances to help you determine the best possible list price for your home. To receive the best price possible in the shortest time-frame is the goal. Therefore, it is imperative your real estate agent have their finger on the pulse of your specific neighborhood, AND combines these facts and figures with the unique selling features of your home. As part of our pricing strategy, we will tour neighboring homes currently on the market to compare overall condition, home features, and finishing qualities – much like your potential buyers will do!


As mentioned above, as part of our Professional Home Selling System, we will prepare a professional staging report for you home and assist in preparing your home for the best possible presentation online and in person to buyers.


Reaching every potential buyer of your home, both through traditional and online methods, is our expertise. Our online marketing skills are unmatched in the Cortez area and will assure your home’s maximum marketing exposure.


Negotiation means not only discussions about price, but the many other items that are involved in selling your home. Vernon Hoffman and the REALTORS® at 4 Corners Properties are experts at professional negotiations and the intricacies in selling a home.